The techniques that are implemented by the business organisations for promoting
and selling their products and services are referred to as marketing. The marketing
mix for any organisation comprises of four elements namely product, price,
promotion and place. For a service organisation, three additional elements of people,
process and physical element are added to this mix. The right and balance
combination of these elements is vital for any organisation to achieve their sales
targets and communicate the write message through marketing. Although marketing
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