Top 5 marketing research topics

The current markets are overwhelmed with information; marketing is one of the major things that move a business forward. As marketing is an important and changing sphere of the modern world, it is also the subject of intense research. The domain of marketing now is loaded with new approaches, researches and suggestions. The race of marketers against the new technologies and markets never ends. If you are a marketing student in college, the bulk of your time will be spent working on different assignments and tasks assigned by your professor. Among these, a very important part of the MBA curriculum is marketing research.

When professors give the instructions for marketing research papers, many students easily get stuck trying to select the right marketing research topics. You have to choose your marketing research topic carefully and filter all the unrelated information. There are numerous things that you need to keep in mind while choosing a great marketing research topic, such as its relevance in terms of contemporary application, its connection with the previous research works, the nature of the research question, etc. Similarly, you will also have to make sure that the marketing research topic is highly focused towards a particular problem that you will be involving in your marketing research analysis. It is also important to choose a marketing research topic that inspires you and that belongs to the area of your personal interest. This will ensure that you are interested in and focused on marketing research throughout the process and are able to get the maximum possible marks.

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If you are also stuck in a situation where you are not able to finalize marketing research topic described going through various topics in the subject of marketing research, here is a list of top five research topics in marketing that will be very helpful for you to narrow down your search and finalize the topic of your interest and the one that is going to fetch you the maximum marks.

• Digital marketing

Businesses are increasingly leveraging digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. All these marketing efforts that are dependent on the internet and electronic devices are a part of digital marketing. Digital marketing is very different from traditional marketing which made use of print ads, phone communication, or physical marketing. This is because digital marketing takes place online and electronically providing business organizations with far more possibilities to reach out to the customers. Because of this, digital marketing has become a rage and also a preferred choice among the marketing research topics for college students. Some of the most popular marketing research topics in the field of digital marketing for MBA students include analyzing the effectiveness of the various digital marketing communication tools, mobile marketing, telemarketing, social media marketing, marketing and internet security.

• Consumer behavior

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses. Marketing is so much more than creating a catchy phrase or a jingle people will sing for days. Understanding consumer behavior is a vital aspect of evaluating the marketing process for the business organizations to conduct successful marketing research. By understanding how consumers decide on a product the organizations fill in the gap in the market and identify the products that are needed and the products that are obsolete. Some of the most common marketing research topics for college students willing to evaluate consumer behavior include the study of the factors influencing consumer behavior, the analysis of consumer behavior for an organization, product or service, the analysis of marketing challenges faced by the organizations, impact of a specific consumer group on the purchase behavior and the study of the response of the consumers to the various different marketing tools and practices.

• Marketing and ethics

Unethical marketing practices of the business organizations have been the target of many lawsuits and in the last decade, companies have paid billions of dollars in fines due to ethical breaches. Because of this, ethics in marketing has become a priority area for all decision-makers and organizations all over the world. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. It requires the business organizations to stay away from sensationalism, misleading advertising and following all the consumer protection laws put in place by the respective governments. The popular topics in marketing research related to ethics in marketing include impulsive buying and its exploitation, click bait advertising, browser history and targeted ads and the use of personal details of the customers.

• International marketing

The business organizations are no longer restricted because of the national borders or markets. Globalization and technological advancement has opened numerous avenues for business organizations and because of this international marketing has also gained importance. International marketing is the application of marketing principles by industries in one or more than one country. The list of marketing research topics in the field of international marketing is associated with studying the impact of globalization on marketing practices and consumer behavior, comparing the image of international brands with domestic brands, studying the international marketing effectiveness of the business organizations, analyzing the contribution of international marketing initiatives on brand awareness and assessing global event marketing strategies and their effectiveness.

• Strategic marketing

Strategic marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. This process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them. This is how the organization differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers. The list of topics that fall into the category of strategic marketing research for the students doing MBA in marketing include doors related to the assessment of the marketing plan of the business organization, evaluating the strategies like brand image, professional reputation, market segmentation and targeting, commercial department of the business, business visibility, evaluation of the link between the marketing and sales department of the business organization and explanation of the products and services and the customer needs fulfilled by them.